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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Код товара: 9781780675626 Laurence King

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

В сравнение
2 386.00 р.
Нет в наличии
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:

• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications

Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:

• Defining the audience
• Analysing competitors
• Creating mood boards
• Naming brands
• Logo design
• Client presentations
• Rebranding
• Launching a new brand identity
Свойства
Автор
Catharine Slade-Brooking
Бумага
Мелованная
Высота
1,3
Год издания
2016
Издательство
Laurence King
Иллюстрации
Цветные и ч/б иллюстрации
Количество страниц
160
Переплет
Мягкий переплет
Язык
Английский