Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.
This bestselling book is ideal for students, professionals and agencies working in the fields of:
• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications
Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:
• Defining the audience
• Analysing competitors
• Creating mood boards
• Naming brands
• Logo design
• Client presentations
• Rebranding
• Launching a new brand identity
This bestselling book is ideal for students, professionals and agencies working in the fields of:
• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications
Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:
• Defining the audience
• Analysing competitors
• Creating mood boards
• Naming brands
• Logo design
• Client presentations
• Rebranding
• Launching a new brand identity
Свойства
- Автор
- Catharine Slade-Brooking
- Бумага
- Мелованная
- Высота
- 1,3
- Год издания
- 2016
- Издательство
- Laurence King
- Иллюстрации
- Цветные и ч/б иллюстрации
- Количество страниц
- 160
- Переплет
- Мягкий переплет
- Язык
- Английский
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